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Cumulative Advantage
  • Language: en
  • Pages: 232

Cumulative Advantage

  • Type: Book
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  • Published: 2021-01-12
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  • Publisher: Unknown

We live in a world where being "great" may not be enough. We need momentum. From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: - How the initial advantage that drives momentum comes from everyday ideas. - The inside secrets of creating vast awareness for your projects. - How to nurture powe...

Marketing Rebellion
  • Language: en
  • Pages: 320

Marketing Rebellion

  • Type: Book
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  • Published: 2019-02
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  • Publisher: Unknown

Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

Known
  • Language: en
  • Pages: 256

Known

  • Type: Book
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  • Published: 2017-01-28
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  • Publisher: Unknown

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

The Content Code
  • Language: en

The Content Code

"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

Social Media Explained
  • Language: en

Social Media Explained

  • Type: Book
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  • Published: 2014-01-25
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  • Publisher: Unknown

This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success.

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
  • Language: en
  • Pages: 178

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Practical Content Strategy & Marketing
  • Language: en
  • Pages: 368

Practical Content Strategy & Marketing

  • Type: Book
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  • Published: 2017-11-27
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  • Publisher: Julia McCoy

Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the m...

KNOWN Personal Branding Workbook
  • Language: en

KNOWN Personal Branding Workbook

  • Type: Book
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  • Published: 2017-01-27
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  • Publisher: Unknown

This workbook is an accompanying piece to the book KNOWN: Building and Unleashing Your Personal Brand in the Digital Age by Mark W. Schaefer. This personal branding workbook contains space to work through the exercises found in the book helpful bonus material, and a downloadable template to track your progress.

The Polysiloxanes
  • Language: en
  • Pages: 293

The Polysiloxanes

  • Type: Book
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  • Published: 2015
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  • Publisher: Unknown

A synthesis of the novel aspects of polysiloxane science and engineering.

Economics of Strategy
  • Language: en
  • Pages: 544

Economics of Strategy

This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.